When Emesent contracted Absolute Language Services to assist with their localisation endeavours, Emesent was a “scale-up”: a company with high revenue, lots of raised capital, and, crucially, international ambitions.

When a business hits this level early and accelerates quickly, it’s known as “hypergrowth”, which is both a chaotic and very exciting period for a scale-up where things are happening fast and hurdles are everywhere.

One of the biggest hurdles to adapting to those changes and expanding globally are new barriers of culture and language.

Emesent have a large reseller network in 30 countries so having accurate, reliable translations of documentation is imperative. It makes your customers feel seen and appreciated when you can provide documentation in their own language.

So for Emesent it was essential to have the right localisation strategy.  The potential benefits of Hovermap were universal and Emesent wanted to share those with the world.

Investing in hiring a professional translation company that use qualified in-country translation teams to localise their marketing collateral, meant that Emesent could offer their global resellers high quality localised content for their end clients locally and this gave Emesent a competitive advantage.

Emesent’s growth has soared and statistics show that the localised website has had more than 100K web page views for Japanese alone in February 2023.

Thanks to this success Emesent is continuing an impressive growth path across the APAC, EMEA and LATAM regions.

In 2015, Deswik was expanding rapidly across the globe and one of the biggest hurdles to expanding globally are new barriers of culture and language.

Deswik develop innovative software technologies, so they needed to find a stable translation partner that used high-end technologies during the translation process to meet their technical demands and provide high quality localisation and transcreation services that they could trust.

The format of the files used for translation needed to be XLF.  XLF files are bilingual files that are easily processed by CAT software and that can be shared among localisation teams.

CAT software comprises productive tools and smart technology to process documents quickly and efficiently, analyse repeating content across projects, and assist the translators in maintaining highest quality during translation by ensuring consistency of terminology and writing style and offering quality control measures and tools.

Deswik’s localisation strategy proved successful. Since their inception in 2008 they expanded to 18 offices gobally.

Absolute Language Services has helped Deswik recognise the importance of localisation and adapting their content for different markets.  This has enabled them to expand and successfully trade globally.

Working with CAT software has helped Deswik to work more productively and efficiently deal with all types of documents such a training guides, InDesign files, web pages and more.

By leveraging the translation memories Deswik managed to improve quality and consistency throughout their material and enabled huge cost savings thanks to the discounts they received for the repeating text, repetitions and fuzzy matches, throughout large volumes of documentation.

Absolute Language Services continues to work with Deswik regularly in French, Spanish, Portuguese, Russian and Chinese.